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Web & Social Analytics / Data
Transform your Data into Strategic Decisions and Steer the Future of Your Company
Understand your data to better guide your actions. We turn your figures into strategic decisions.
Our Web & Social Analytics service helps you turn raw information into concrete action. We analyze your visitors' behavior and the success of your campaigns to give you a clear picture of what's working and what needs to be improved.
We set up analysis tools, create clear dashboards and provide you with detailed reports. Our aim is to give you the power to make informed decisions, maximize your return on investment and ensure consistent growth.
- Audit and Configuration
- Performance analysis
- Customized dashboards
- Strategic reports
Why is Web & Social Analytics now indispensable?
Today, data is the lifeblood of any effective digital strategy. Without analysis, you're sailing blindly, and risk wasting your time and budget. Web and social analytics enable you to understand where your visitors are coming from, which actions convert best and how to improve your communication to generate more results.
The benefits of Web & Social Analytics for your business :
- Decision-making based on facts and reliable data
- Optimize marketing campaigns and better allocate budgets
- Better understanding of your audience and its behaviors
- Continuous performance improvement and ROI
- A clear, strategic vision to guide your company's growth
Our approach to Web & Social Analytics:
We see data analysis as a strategic pillar of your digital business. Our team combines technical expertise and strategic interpretation to transform your data into concrete action.
- Initial audit and tool configuration
- Performance monitoring and analysis
- Create clear, customized dashboards
- Regular reports and strategic recommendations
Current trends in Web & Social Analytics :
- Real-time tracking of conversions and user paths
- Visitor behavioral analysis to improve experience
- Data visualization and interactive dashboards
- Integrated social media performance analysis with native tools (Meta, LinkedIn, TikTok)
- Using artificial intelligence for predictive insights
Without data analysis, you're sailing blind. Analytics allow you to know where your traffic is coming from, which pages convert best, who your customers are, and make fact-based decisions to optimize your marketing efforts and investments.
We work mainly with Google Analytics 4 (GA4) and google search console for the web and native social network analysis tools (Meta Business Suite, LinkedIn Analytics, etc.). We also use Google Tag Manager for precise tracking of conversions and events.
Yes, we will need access to your Google Analytics and Google Tag Manager accounts and your social network pages to configure the tools and collect the data needed for analysis. This enables us to provide you with the most accurate and relevant information.
The frequency of reporting depends on your needs. Typically, we offer monthly reports for an overview of performance. However, we can also provide more frequent analyses if required for specific campaigns or product launches.
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